The Art of Demotivation

Motivation has become a multi-billion dollar industry, courtesy of the patronage of corporations and the noble intentions of Executives who lead them. At the heart of this colossal confederation of inspirational speakers, platitudinous posters, parable-filled management books, and increasingly complicated incentive programs lies an alluring promise: that with enough encouragement, empowerment, and esteem, employees will become productive and loyal, to the benefit of both their employers and themselves.

Yet, in spite of the staggering expenditures on packaged esteem, polls show that worker morale has reached critical lows, with a majority of employees even claiming to hate their jobs. How is this possible? And more importantly, what can Executives do about this crisis of employee dissatisfaction?

In this revolutionary new management book, Despair, Inc.® founder Dr. E. L. Kersten plumbs the depths of employee discontent to find its root cause. Though most live lackluster lives filled with wasted opportunities and trivial accomplishments, employees grow ever more certain of their enormous worth and glorious destinies. Why is this so? Because most are the products of a narcissistic age, the spiritual casualties of a grand social experiment gone terribly awry.

Ironically, managers attempting to motivate employees by increasing their self-esteem only compound the very problem they seek to solve.Reinforcing employee delusions of grandeur only increases their irrational sense of entitlement to the wealth, stature and privilege that justice dictates be reserved for the truly accomplished and inarguably worthy: namely, Executives.

With The Art of Demotivation former professor and current executive Kersten offers not only a comprehensive analysis of the problem but a prescriptive solution; one grounded not in the fantasies of infinite human potential so often advanced by the motivation industry, but in the grim realities of a broken world. Managers who seek a productive, loyal workforce must first liberate employees from the prison cells of their narcissism by forcing them to confront that which they expend enormous energy to avoid:

their true selves.